Agromovil & Comultrasan
Work between Comultrasan, a 400,000+ member Colombia credit union, and Agromovil began in 2019, as the Agromovil team was working in different parts of Santander, Colombia to understand the problems faced by the small agriculture ecosystem. With support from senior leadership and field facilitators alike – Agromovil held extensive meetings with Comultrasan members to design an interface and approach that would be easy for Farmers, Transporters, and Buyers to use.
“We love the vision of Agromovil,” says Jaime Chavez Suarez, Comultrasan’s President. “We love that they are trying to make our members more profitable, to put more money in the pocket of the small farmer. Many of the people Agromovil wants to serve, they are our people.”
But there is also a financial angle for Comultrasan, since much of the actual client interaction with members – and the qualification of potential new members – often happens in the field. “In collaboration with Agromovil,” says VP for Technology and Operations, Jorge Carvajal Navas, “we can help our 120 field agents to be more productive, letting them see who is arranging regular transactions on the platform, who is growing - helping us know our customers (or potential customers) much better.” And in the COVID era, the ability to do some this remotely helps Comultrasan protect its members and employees.
Agromovil CEO, Andrew Mack, described the co-op partnership as a “perfect fit." “Agromovil works in a cooperative-oriented way, putting the power in the hands of the Producer and Buyer. And our platform can help build the connection between different aspects of the ag sector cooperative universe: producer cooperatives, transport unions, buyers cooperatives, and credit unions. Combining new technology with the trusted networks that cooperatives bring – that’s a dynamic combination that could change the world."
So far, the combination has changed one corner of the world - Santander, Colombia. In 2020, Comultrasan's work in the small farmer segment (2-20 ha – Agromovil’s #1 audience) grew by an outstanding 500%, while the alliance with Agromovil helped bring over 1,000 producers throughout Santander into the Agromovil community.
To celebrate this effort, as well as the great users who spurred it along, Agromovil and Comultrasan have sent co-branded caps to the 80 most active users on our platform. Also, as a result of our joint success, Comultrasan has announced it is tripling the size of its Agromovil team (from 40 to 120 employees) and is expanding its efforts to provide training on Agromovil across its entire national network.
If you would like to learn more about how Agromovil can help your co-op and its members, please reach out. We look forward to growing with you!